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Client & Pressing needs
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A studio that produces artisan hand-made soap wants to increase sales. |
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Insight from co-discovery
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The owner has an incredible story of being a cancer-survivor and now operates this studio to fulfill a long-time dream. Leveraging the incredible story, we launched a PR campaign to bring her story into focus.
In addition to soap, the studio was also a distributor of sell aroma therapy oil and candles as well as being a distributor of organic snacks, organic cotton clothing. This is a case of too much good thing is a bad thing. It caused a lack of positioning focus and high inventory cost.
Marketing copy was too functional driven and not enough experience/life-style -focused |
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Multi-discipline Approach
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Strategic positioning and streamline product portfolio
Branding
Packaging re-design
Social Media Plan and implementation
Coordinate special fundraising event for cancer treatment research |
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Effective Equipping
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Media interview coaching
Social Media coaching |
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Project Outcome
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In 6 months, the studio owner received several TV interviews and a cameo in a local movie production as herself. All resulted in higher sales of soap and aroma therapy line. Letting go of organic snacks and cloth in product portfolio allowed better focus, better inventory control and higher net profit over all. Continuing with the experience-driven marketing, the client also successfully expanded into organic tea and honey in 2011. |
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Client & Pressing needs
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A social organization supporting ex-offenders to re-integrate into civic life need to find employment for ex-offenders |
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Insight from co-discovery
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The organization has significant ties with the local construction industry, Many businesses within the industry were willing to give interested ex-offenders positions as paid apprentices. It was also discovered that the organization was geographically close to many churches, hotels, schools and restaurants, potential clients for these businesses, especially the furniture makers and suppliers. Many of the potential apprentices already had previous experience in furniture industry and would be able to perform well, generating income both for themselves and their employers. |
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Multi-discipline Approach |
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Strategic business planning
Arranging seed capital from 2 separate entities
Sourcing chair from China for import
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Effective Equipping
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Basic management courses in marketing, accounting, inventory tracking
Basic import/export know-how
Counseling for ex-offenders and family members regarding workplace expectations
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Project Outcome
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The chair manufacturing business was established and generated a net profit of US$35,000 in its first year. More than ten ex-offenders and their families are employed by this industry and expansion into other cities are being planned.
An apprentice-matching program was established and is on-going. The organization is also in talks with a trade school for future partnership possibilities.
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Client & Pressing needs
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A busy executive wanting to write a book but facing writer’s block |
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Insight from co-discovery
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The issue was not lack of time as the executive had identified. The issue was the excessive self-editing that caused the writing process to be really painful. It was decided that an interview and audio recording styles are better suited for this aspiring writer. |
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Multi-discipline Approach |
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Book writing coaching
Transcription services
Ghost writing
Project management for book publishing
Cover design, layout, print
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Effective Equipping
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Learning style diagnostic
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Project Outcome
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The struggling writer is now the author of 2 books, with a third one on the way. |
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Client & Pressing needs
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An university in USA is concerned with the low pass rate for a professional license test for their students |
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Insight from co-discovery
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There were gaps in curriculum that hindered the formation of an effective knowledge foundation; in other words, the students never learned the materials that were on this licensing test. It was also discovered that most students were not familiar with the test format and didn’t know how to prepare for the test |
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Multi-discipline Approach |
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Designed a 3-year plan for curriculum alignment
Facilitated discussion with faculty on the content and format of the professional licensing test
Designed 4 day intensive camp to bridge knowledge gap as well as test-prep strategies for students (5 runs total over 2 years)
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Effective Equipping
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Accelerated learning strategies so students can easily digest the high volume of material |
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Project Outcome
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In 2 years, the passing rate improved from less than 10% to about 80%. |
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